Built from both sides of the connection.

Tenu has spent more than a decade working across creators, brands and data. A particular focus has been discovering emerging Korean indie beauty brands through data and helping them grow through creator and influencer marketing.

At HUUC, he leads business strategy, brand partnerships and cross-border development across Korea and Japan.

Taewon is a K-pop lyricist with firsthand experience of the music-making process. His work brings an understanding of artists, creative collaboration and the culture surrounding their music.

At HUUC, he develops music, artist and entertainment partnerships, bringing creative talent together with brands and new business opportunities, with a particular focus on Japan.