HUUC
Menu
전자공고 / Public Notice

Vision / The next connection

Korea — Japan.
Connected by culture.

Start with a program.

A music showcase, a beauty pop-up, a collaboration with an F&B brand.
We start with one program that brings artists, brands and local partners together.

Scroll to explore

Korea ↔ Japan

Skip to the first program

From Seoul and Tokyo to Busan and Fukuoka. Music, beauty and F&B come together in one shared experience.

  • Seoul at dusk, with Namsan Tower beyond a bridge over the Han River.
  • An elevated night panorama of Tokyo, with the illuminated Tokyo Tower and city skyline.
  • An elevated view of Busan, with Gwangan Bridge, the coastal skyline and fireworks.
  • Fukuoka Tower and surrounding buildings reflected on the water at night.
  • An indoor concert audience under blue stage lighting, illustrating a live music experience.
  • A woman dispensing skincare serum into her palm with a dropper in warm natural light.
  • An iced latte, bagel and pastry on a window-side table in Seoul.
Seoul at dusk, with Namsan Tower beyond a bridge over the Han River.
South KoreaSeoul
An elevated night panorama of Tokyo, with the illuminated Tokyo Tower and city skyline.
JapanTokyo
An elevated view of Busan, with Gwangan Bridge, the coastal skyline and fireworks.
South KoreaBusan
Fukuoka Tower and surrounding buildings reflected on the water at night.
JapanFukuoka
An indoor concert audience under blue stage lighting, illustrating a live music experience.
The shared moment.K-POP
A woman dispensing skincare serum into her palm with a dropper in warm natural light.
A new discovery.K-BEAUTY
An iced latte, bagel and pastry on a window-side table in Seoul.
A taste to share.F&B

A festival of
new connections.

Come for the music. Discover a new brand. Find people who share your interests.

Starting in Busan and Fukuoka, HUUC envisions a festival where each encounter can lead to the next collaboration—and the next city.

A festival that can grow towards stages such as Busan Asiad Main Stadium and Fukuoka Dome (Mizuho PayPay Dome Fukuoka). This is our long-term vision.

From vision to reality

  1. 01 / A focused beginning

    Shape the first program.

    A brand pop-up, creator content or a music showcase. Shape the first program around the partners and spaces involved.

  2. 02 / A repeatable experience

    Build a two-city rhythm.

    Learn from the audience and returning brands. Develop a format that can continue across Busan and Fukuoka.

  3. 03 / A wider world

    Grow the connection.

    Grow with local operating partners and secured funding, then take a proven experience to the next city.

HUUC connects artists and brands, structures sponsorships and partnerships, and leads delivery with specialist production and local operating partners.

Build the first chapter with us
Photography credits

Photographs illustrate cities in Korea and Japan and the intended experiences. They do not represent HUUC projects or confirmed performers or partnerships.

Cropped and color-adjusted for the page.